An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping

The Internet as a shopping and purchasing medium has become an extensively researched topic. Augmented realty, in particular, allows consumers to explore their options make personalised changes while online. Our study aims analyse the symmetry between attitudes towards using traditional electronic online commerce that uses augmented reality. We also investigate effects of personality traits on two forms. results show buying intention is significantly higher case reveal associations behaviours, i.e., neuroticism openness experiences being associated with willingness buy On other hand, are proved predict impulsiveness, highest weight represented by low emotional stability high external locus control. Further research should include dimensions, such perceived risks purchasing, self-efficacy or anxiety technology.